Analytics systems that actually get used.
I help product and marketing teams design, implement, and debug analytics setups so their dashboards tell the truth instead of starting arguments.
- ▸ Adobe Experience Platform, GA4, and server-side tracking implementations that don't crumble under real-world traffic and consent rules.
- ▸ Clean, consistent events and properties across products and platforms.
- ▸ Dashboards and reports people actually open more than once.
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Client names protected for confidentiality. Industries shown represent project experience.
Services
Enterprise Analytics Architecture
- ▸ Design a unified event schema across products and markets.
- ▸ Implement pipelines into Adobe Experience Platform and other destinations.
- ▸ Create clear documentation and tracking plans your teams can follow.
GA4 & Server-side Tracking
- ▸ Harden GA4 setups against consent changes, ITP, and ad blockers.
- ▸ Implement server-side tracking with clear ownership and error handling.
- ▸ Debug existing setups without breaking production or losing historical data.
Analytics Audits & Rescue
- ▸ Audit your current tracking, data flow, and reporting layers.
- ▸ Identify gaps, duplication, and reliability issues.
- ▸ Deliver a prioritized roadmap focused on decisions, not vanity fixes.
Fractional Analytics Partner
- ▸ Join your team as a part-time analytics engineer / architect.
- ▸ Support product, marketing, and data teams across planning and execution.
- ▸ Own analytics questions so your team can ship faster with fewer data debates.
Engagement Flow
Discovery & Diagnosis
Week 1–2
- ▸ You share your goals, current stack, and where things hurt.
- ▸ Run a focused call plus a quick technical review of key properties and events.
Architecture & Plan
Week 3–4
- ▸ Propose a concrete event schema and data flow design.
- ▸ Define a realistic implementation plan: who does what, when, and why.
Implementation & Handover
Ongoing
- ▸ Implement and test changes in close collaboration with your team.
- ▸ Validate metrics and record handover videos so the setup isn't owned by one person's brain.
Selected Work
Diagnostics & Healthcare, EU
Context
Multiple products and instruments, each with its own tracking logic, no unified view of customer behavior.
What we did
- ▸ Designed a unified event schema across instruments and applications.
- ▸ Implemented tracking changes and data flows into AEP and GA4.
- ▸ Documented key events, properties, and dashboards.
Outcome
Reporting time for critical KPIs dropped from days of manual work to hours, with improved trust in the numbers.
E-commerce Scale-up
Context
Inconsistent GA4 setup across regions, broken funnels, and unstable attribution.
What we did
- ▸ Rebuilt the tracking plan and standardized events across markets.
- ▸ Implemented consent-aware client- and server-side tracking.
- ▸ Set up monitoring to catch future implementation drift.
Outcome
Stable funnels and clear attribution, enabling confident experimentation and campaign decisions.
B2B SaaS Product Team
Context
Product analytics scattered across tools, no single narrative of user journeys.
What we did
- ▸ Consolidated tracking into a coherent schema.
- ▸ Integrated product analytics and marketing tools with a shared event language.
- ▸ Defined a core set of product metrics aligned with the roadmap.
Outcome
Product and marketing teams now speak the same language and base decisions on shared dashboards.
About
- ▸ Digital analytics engineer and solution architect based in Wrocław, Poland.
- ▸ 6+ years implementing analytics for healthcare, diagnostics, and e‑commerce teams.
- ▸ Specialized in Adobe Experience Platform, GA4, server-side tracking, and data integration.
- ▸ Comfortable working directly with product, marketing, and engineering teams.
I like solving messy, real-world analytics problems where tools, consent, and timelines don't always behave nicely. If you care more about reliable decisions than fancy dashboards, we will get along well.
Start a Conversation
Tell me what you're stuck on.
Share a bit about your stack and current problems. I'll come back with questions, ideas, or a short loom walkthrough—usually within one business day.
▸ No sales pitch, just practical advice
▸ Response within 1 business day
▸ Your details stay private
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